Question

Making an advertisement for television often costs more than a movie. For example, a two-hour movie costs $6 million to make. A TV commercial can cost more than $ 600 a second. 54  Which is more valuable, the program or the ad? In terms of money---and making money is what television is all about—the commercial is by far the most important.

Research, market testing, talent, and money—all come together to make us want to buy a product.  55  The sales of charm went up once the ads began. TV commercials actually buy their way into our head.  56 

And the ads work because so much time and attention are given to them.  57 If you want to get a lower-middle-class buyer, make sure the announcer has a tough, manly voice. Put some people in the ad who work with their hands. If you want to sell the products to an upper-class audience, make sure that the house, the furniture, and the hairstyles are the types that the group agree with . if you want the buyer to feel superior to the character selling the product, then make that person so stupid or silly that everyone will feel great about himself or herself.

We laugh at commercials. We don’t think we pay much attention to them.  58 The making of a TV commercial that costs so much money is not a kid stuff. It’s a big,big business. And it’s telling us what to think, what we need, and what to buy. To put it simple, the TV commercial is a form of brainwashing.

A．No matter how bad we think a commercial is, it works.

B．And this does not include the cost of paying for air time.

C．We, in return, buy the product.

D．The purpose of all the efforts made in producing TV commercials is to show how valuable the product is.

E. Here are some rules of commercial ad making.

F. TV commercials are a good guide to buyers.

G. But evidence shows we are kidding ourselves.

 

Answer 1

【答案】

 B

 A

 C

 E

 G

【解析】

試題解析：

 由第一句話意思制作電視廣告比制作電影花費的多可知是談論花費問題故選B.句意是這還不包括電影或電視開始時間的花費。

 由后面一句廣告又一次播出可知是談論廣告的播出是我們必須接受的。故選A。句意是不管我們認為這個廣告是多么的糟糕，它都在播放。

 由TV commercials actually buy their way into our head.可知電視廣告是為了促使我們購買他們的產品。故選C.句意是反過來，是我們購買產品。

 根據下文主要講不同的廣告有不同的制作目的,可知制作廣告有一定的規則故選E.句意是這里有很多制作廣告的規則。

 由下文講電視廣告不是一個騙人的事情，而是一個很大的生意，故選G.句意是很多跡象表明我們在欺騙自己。

考點：議論文的閱讀。

點評：這是一篇議論文的閱讀，這種題型主要是考察考生對上下文的理解與連接，要求考生較強的閱讀能力，和理解分析能力。