In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity(一致性), for the brothers had developed a strict routine(程序) for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特許經營) other copies of their restaurants. The agreement included the right to duplicate(復制) the menu, the equipment, even their red and white buildings with the golden arches(拱門).
Today McDonald’s is really a household name. In 1976, McDonald’s had over $ l billion in total sales. Its first twenty-two years is one of the most surprising success stories in modern American business history.
This passage mainly talks about _______.
A. the development of fast food services
B. how McDonald’s became a billion-dollar business
C. the business careers of Mac and Dick McDonald
D. Ray Kroc’s business talent
Mac and Dick managed all of the following businesses except _______.
A. a drive-in B. a theater
C. a cinema D. a barbecue restaurant
We may infer from this passage that _______.
A. Mac and Dick McDonald never became wealthy for they sold their idea to Kroc.
B. the place the McDonalds chose was the only source of the great popularity of their drive-in
C. forty years ago there were lots of fast-food restaurants
D. Ray Kroc was a good businessman
The passage suggests that _______.
A. creativity is an important element of business success
B. Ray Kroc was the close partner of the McDonald brothers
C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc
D. California is the best place to go into business
【小題1】B
【小題2】C
【小題3】D
【小題4】A
“麥當勞”是家喻戶曉的世界著名快餐飲食品牌。本文介紹了Mac and Dick McDonald兩兄弟最初創業及 Kroc 購買該品牌經營權, 復制和發展“麥當勞”的一些情況。
【小題1】主旨題。通讀全文可知本文主要介紹 Mac and Dick McDonald 兩兄弟的最初創業及 Kroc 購買該品牌經營權的情況，由此可知答案為 B。
【小題2】細節題。根據第 1 段第 3 句話 They had run their own businesses for years, first a theater, then a barbecue(烤肉) restaurant, then another drive-in可知答案為 C。
【小題3】判斷題。根據第 3 段第 2 句 He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise(特許經營) other copies of their restaurants.可以做出正確判斷。
【小題4】主旨題。從全文可得出結論：創造力是事業成功的重要因素。
舉一反三期末百分沖刺卷系列答案科目：高中英語 來源：北京市宣武區2006－2007學年度高三年級第一學期期末統一考試、英語 題型：050
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科目：高中英語 來源： 題型：閱讀理解
E
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernadino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue (烤肉) restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service, no waiters or waitresses, and no tips.
Their hamburgers sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity (一致性), for the brothers had developed a strict routine (程序) for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundreds during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise (特許經營) other copies of their restaurants. The agreement included the right to duplicate (復制) the menu, the equipment, even their red and white buildings with the golden arches (拱門).
Today McDonald’s is really a household name. In 1976, McDonald’s had over $ l billion in total sales. Its first twenty-two years is one of the most surprising success stories in modern American business history.
72. This passage mainly talks about _______.
A. the development of fast food services
B. how McDonald’s became a billion-dollar business
C. the business careers of Mac and Dick McDonald
D. Ray Kroc’s business talent
73. Mac and Dick managed all of the following businesses except _______.
A. a drive-in B. a theater C. a cinema D. a barbecue restaurant
74. We may infer from this passage that _______.
A. Mac and Dick McDonald never became wealthy for they sold their idea to Kroc.
B. the place the McDonalds chose was the only source of the great popularity of their drive-in
C. forty years ago there were lots of fast-food restaurants
D. Ray Kroc was a good businessman
75. The passage suggests that _______.
A. creativity is an important element of business success
B. Ray Kroc was the close partner of the McDonald brothers
C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc
D. California is the best place to go into business
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科目：高中英語 來源：2013-2014學年山東德州平原一中高二上期9月月考英語卷（解析版） 題型：閱讀理解
In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernardino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue（烤肉）restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service，no waiters or waitresses, and no tips.
Their hamburgers were sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity（一致性）, for the brothers had developed a strict routine（程序）for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundred during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.
Kroc was a salesman who met the McDonald brothers in 1954 when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise（特許經營）other copies of their restaurants. The agreement included the right to duplicate（復制） the menu, the equipment, even their red and white buildings the golden arches（拱門）.
Today McDonald’s is really a household name. In 1976, McDonald’s had over＄1 billion in total sales. Its first twenty-two years is one of the most surprising successes in modern American business history.
1.This passage mainly talks about ＿＿＿.
A. the development of fast food services
B. how McDonald’s became a billion-dollar business
C. the business careers of Mac and Dick McDonald
D. Ray Kroc’s business talent
2.Mac and Dick managed all of the following business except ＿＿＿.
A. a drive-in B. a theater
C. a cinema D. a barbecue restaurant
3. We may infer from this passage that ＿＿＿.
A. Mac and Dick McDonald never became wealthy, for they sold their ideas to Kroc
B. the place the McDonald brothers chose was the only source of the great popularity of their drive-in
C. forty years ago there were lots of fast-food restaurants
D. Ray Kroc was a good businessman
4.The passage suggests that ＿＿＿.
A. creativity is an important element of business success
B. Ray Kroc was the close partner of the McDonald brothers
C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc
D. California is the best place to go into business
5.Which of the following statement is NOT true?
A. Today McDonald’s is very popular in the world.
B. The first twenty-two years of McDonald’s is the most surprising success in American business history.
C. Mac and Dick McDonald were content with their business at first.
D. It is convenient to eat in a drive-in.
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科目：高中英語 來源： 題型：閱讀理解
B
In 1939 two brothers , Mac and Dick DmcDonald , started a drive –in restaurant in Sna Bemadino , California . They carefully chose a busy corner for their location . They had run their own businesses for years , first a theater , then a barbecue restaurant , then a barbecue restaurant , then another drive-in . But in their new operation , they offered a new , shortened menu: French fries , hamburgers , and sodas . To this minimal selection they added one new concept : quick service , o waiters or waitresses , and no tips .
Their hamburgers sold for fifteen cents . Cheese was another four cents . Their French fries and hamburgers had a remarkable uniformity (相同性) , for the brothers had developed a strict routine for the preparation of their food , and they insisted on their cook’s sticking to the routine . Their new drive-in became incredibly (非常地) popular , particularly for lunch . People rove up by the hundreds during the busy noontime . The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened ; they were content with this small success until they met Ray Kroc .
Kroc was a salesman who met the McDonald brothers in 1954, when he was selling milk shake mixing machines . He quickly saw the unmatched appeal of the brother’s fast food restaurant and bought the right to franchise (出售特許權) other copies of their restaurants . The agreement signed included the right to copy the men , the equipment , and even their red and white buildings with the golden arches .
Twenty years after the day Ray Kroc watched people rush up to order fifteen –cent hamburgers , McDonalds had over $ 1 billion in total sales a year . today McDonalds is a world famous name . Its first twenty-two years is one of the most incredible success stories I modern American business history .
59．Mac and Dick McDonald had experience in managing all of the following business except .
A．a theater B．a drive –in C．an ice-cream shop D．a barbecue restaurant
60．What is this passage mainly about ?
A．Ray Kroc’s business abilities .
B．The development of fast-food service .
C．The business careers of Mac and Dick McDonald .
D．How McDonalds became a billion-dollar business .
61．How did the McDonald brothers keep the uniformity o f the hamburgers ?
A．They asked help from Ray Kroc .
B．They allowed other copies of their restaurant .
C．They had strict rules for the preparation of the food .
D．They added a new concept to the selection of the food .
62．We can conclude from this passage that .
A．Ray Kroc was a good businessman
B．forty years ago there were a lot of fast-food restaurants
C．Mac and Dick McDonald never became wealthy because they sold their idea to Ray Kroc
D．The location the McDonalds chose was the only source of the great popularity of their
drive-in
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