Question

In 1939 two brothers, Mac and Dick McDonald, started a drive-in restaurant in San Bernardino, California. They carefully chose a busy corner for their location. They had run their own businesses for years, first a theater, then a barbecue（烤肉）restaurant, then another drive-in. But in their new operation, they offered a new, shortened menu: French fries, hamburgers, and sodas. To this small selection they added one new idea: quick service，no waiters or waitresses, and no tips.

Their hamburgers were sold for fifteen cents. Cheese was another four cents. Their French fries and hamburgers had a remarkable uniformity（一致性）, for the brothers had developed a strict routine（程序）for the preparation of their food, and they insisted on their cooks’ sticking to their routine. Their new drive-in became surprisingly popular, particularly for lunch. People drove up by the hundred during the busy noontime. The self-service restaurant was so popular that the brothers had allowed ten copies of their restaurant to be opened. They were content with this modest success until they met Ray Kroc.

Kroc was a salesman who met the McDonald brothers in 1954 when he was selling milkshake-mixing machines. He quickly saw the special attraction of the brothers’ fast-food restaurants and bought the right to franchise（特許經(jīng)營）other copies of their restaurants. The agreement included the right to duplicate（復(fù)制） the menu, the equipment, even their red and white buildings the golden arches（拱門）.

Today McDonald’s is really a household name. In 1976, McDonald’s had over＄1 billion in total sales. Its first twenty-two years is one of the most surprising successes in modern American business history.

1.This passage mainly talks about ＿＿＿.

A. the development of fast food services

B. how McDonald’s became a billion-dollar business

C. the business careers of Mac and Dick McDonald

D. Ray Kroc’s business talent

2.Mac and Dick managed all of the following business except ＿＿＿.

A. a drive-in    B. a theater

C. a cinema    D. a barbecue restaurant

3. We may infer from this passage that ＿＿＿.

A. Mac and Dick McDonald never became wealthy, for they sold their ideas to Kroc

B. the place the McDonald brothers chose was the only source of the great popularity of their drive-in

C. forty years ago there were lots of fast-food restaurants

D. Ray Kroc was a good businessman

4.The passage suggests that ＿＿＿.

A. creativity is an important element of business success

B. Ray Kroc was the close partner of the McDonald brothers

C. Mac and Dick McDonald became broken after they sold their ideas to Ray Kroc

D. California is the best place to go into business

5.Which of the following statement is NOT true?

A. Today McDonald’s is very popular in the world.

B. The first twenty-two years of McDonald’s is the most surprising success in American business history.

C. Mac and Dick McDonald were content with their business at first.

D. It is convenient to eat in a drive-in.

 

Answer 1

【答案】

 

1.B

2.C

3.D

4.A

5.B

【解析】

試題分析：本文敘述了麥當(dāng)勞快餐的發(fā)展史。1939年,麥克和迪克·麥當(dāng)勞兩兄弟,在圣貝納迪諾縣,加利福尼亞州創(chuàng)辦了免下車餐廳。他們烹飪的食物遵循嚴(yán)格的程序，保持一致性。他們的新型的免下車餐館變得異常火爆,尤其是吃午飯時(shí)。商人Ray Kroc很快就看到了兄弟快餐店的特殊吸引力,買下了經(jīng)營權(quán)，把麥當(dāng)勞快餐不斷壯大，后來麥當(dāng)勞成為了家喻戶曉的名字。它的頭二十二年在美國現(xiàn)代商業(yè)歷史上是最令人驚訝的成功例子之一。

1.主旨大意題。根據(jù)最后一段的In 1976, McDonald’s had over＄1 billion in total sales.可推測全文圍繞著麥當(dāng)勞的總銷售額達(dá)10億美元的商業(yè)發(fā)展過程。故選B。

2.細(xì)節(jié)理解題。根據(jù)第一段的They had run their own businesses for years, first a theater, then a barbecue（烤肉）restaurant, then another drive-in.他們經(jīng)營他們自己的公司多年來,有一個(gè)劇場,然后烤肉餐廳,然后另一個(gè)免下車餐館。文章沒提擁有a cinema，故選C。

3.推理判斷題。根據(jù)第二段的They were content with this modest success until they met Ray Kroc.

 從中可知正是Ray Kroc能夠發(fā)現(xiàn)商機(jī)，并把麥當(dāng)勞壯大，可知他是一個(gè)優(yōu)秀的商人。故選D。

4.推理判斷題。根據(jù)第二段的Their new drive-in became surprisingly popular, particularly for lunch.他們的新型的免下車餐館變得異常火爆,尤其是吃午飯。從中可知采用新鮮的事物來經(jīng)營，利用創(chuàng)新易獲得成功。故選A。

5.細(xì)節(jié)理解題。根據(jù)最后一段的Its first twenty-two years is one of the most surprising successes in modern American business history.它的頭二十二年在美國現(xiàn)代商業(yè)歷史是最令人驚訝的成功例子中的一個(gè)，但并不是最成功的一個(gè)。因此B的說法不符合文章的意思。故選B。

考點(diǎn)：故事類短文閱讀。