Question

Although one might not think so from some of the  criticism of it, advertising is essential to the kind of society in which  people in the United Kingdom, and a very __50__ proportion of the world at  large, live. Advertising is necessary as a __51__ of communicating with others,  of telling them about the goods and services that are offered, and of which  most of them would never __52__ to hear at all if it were not for advertising.  And advertising helps a great deal to promote a __53__ standard of living.

In talking about advertising, one should not  think only __54__ a commercial on television, or an advertisement in the  newspapers or periodicals. In its widest __55__ , advertising includes a host  of other __56__ such as packaging, shop displays and — in the sense of  communication — even the spoken word of the salesman. __57__ , the roots of  advertising are to be found in the market place.

For many years it was thought that it was enough  to __58__ goods and supply services, h is only more __59__ that it has become  increasingly understood that the production of goods is a waste of resources  __60__ those goods can be sold at a fair price within a __61__ time span. In  the competitive society in which we live, it is essential that we go out and  sell what we have to offer, and advertising plays an important role in this  respect, whether selling at home or in __62__ markets.

Approximately 2 percent of the UK gross national product is spent on advertising. But it must not be thought that this  advertising tries to sell goods to consumers who do not want them. Of course,  advertising does try to attract the interest of the __63__ consumer, but if the  articles when __64__ does not match up to the standards that the advertising  suggests that it will, it is obviously exceedingly unlikely that the article  will sell well.

50.	A.	enjoyable	B.	considerable	C.	agreeable	D.	knowledgeable
51.	A.	data	B.	proportion	C.	means	D.	messages
52.	A.	get	B.	put	C.	find	D.	avoid
53.	A.	demanding	B.	raising	C.	creating	D.	rising
54.	A.	in honor of	B.	in case of	C.	in terms of	D.	in favor of
55.	A.	sense	B.	sure	C.	level	D.	extent
56.	A.	conferences	B.	activities	C.	matters	D.	actions
57.	A.	Of all	B.	And all	C.	Among all	D.	After all
58.	A.	protest	B.	program	C.	process	D.	produce
59.	A.	quickly	B.	immediately	C.	recently	D.	totally
60.	A.	unless	B.	though	C.	until	D.	when
61.	A.	inevitable	B.	comfortable	C.	reasonable	D.	available
62.	A.	country	B.	import	C.	jobs	D.	export
63.	A.	financial	B.	potential	C.	essential	D.	social
64.	A.	presented	B.	purchased	C.	responded	D.	respected

 

Answer 1

50?54  BCADC   55?59 ABDDC  60?64  ACDBB

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