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精英家教網 > 高中英語 > 題目詳情

閱讀下面的短文,然后從A,B,C,D四個選項中,選出可以填入空白處的最佳選項。

  Copywriting is the art of sending a message in writing, especially in advertisements, for the purpose(目的)of persuading someone to do something.This is especially true when writing descriptive(描述性的)copy.Why? Because customers’(顧客)senses don't work on paper.They only work in person.That's why copywriters have to create a sensory experience for their customers through their words.

  When copywriters create descriptions, they often leave a lot to be desired.There is no interaction(互動)or experience.Descriptions should be descriptive.Successful descriptions should fill the gap of what customers would see, hear, smell, taste or feel as if they were standing before the product.Successful descriptions should also draw customers’ attention and create an actual event as if they could be right there.

  Do you make cinnamon rolls(肉桂卷)? You wouldn't want to describe them simply as “delicious” or “smell great” .Instead, you'd want to bring your customers to the experience of enjoying them.Something like this will work better:Completely NOT your grandma's cinnamon rolls! Freshly bake them right in your own oven.As the strong pleasant smell of these excellent rolls begins to float in the air, your nose will start to feel excited and you'll immediately know they are worth the wait.

  When writing descriptive copy, choose the senses that are most proper and focus on them.If describing food, certainly you'll think about not only what you’re tasting, but also what you smell and see.If you’re writing travel copy, you'll focus on sights, sounds as well as feelings.Your goal is to have your readers close their eyes and imagine they are in the same experience as you are.

(1)

The purpose of copywriting is to ________.

[  ]

A.

create a pleasant experience

B.

develop customers’ five senses

C.

persuade people to do things

D.

give people rich imagination

(2)

The writer develops the third paragraph mainly ________.

[  ]

A.

by cause and effect(因果)

B.

by order in space

C.

by order in time

D.

by examples

(3)

Which of the following would be the best title for the passage?

[  ]

A.

People's five senses

B.

Copywriting and advertisements

C.

Descriptive copywriting

D.

Copywriting and the five senses

答案:1.C;2.D;3.D;
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科目:高中英語 來源:廣東省茂名市2010屆高三下學期第二次模擬考試 題型:寫作題

                                                                    
第二節:讀寫任務(共1個小題,滿分25分)
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Mr. Rogerson, 51, the father of two girls and two boys, has taught teamowork among his children, with real money. Eight years ago, when they ranged in age from 5 to 13, he and his wife decided to give them $ 5,000 to make investment (投資) each year – for the family’s summer holiday. The more money they made, the more joy they could get on holiday.
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【寫作內容】
學校最近組織了一次中美學生交流活動,你參加其中“團隊合作”的討論,你準備寫一份發言稿,內容要點包括:
1.以約30個詞概括材料中心內容:
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[寫作內容]

1.以約30個詞概括短文的要點;

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閱讀下面的短文,然后按照要求寫一篇150詞左右的英語短文。

Doctors say anger can be an extremely harmful emotion, unless you learn how to deal with it. They warn that angry feelings can lead to heart disease, stomach

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【寫作內容】

1、以約30個詞概括這段短文內容;

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