（2011·浙江卷）C
In the more and more competitive service industry , it is no longer enough to promise customrr satisfaction. Today , customer “delighi” is what companies are trying to achieve in or order to keep and increase market share.
It is accepted in the marketing industry , and confirmed by a number of researches, that customers receiving good service will promote business by telling up to 12 other people : those treated badly will tell their tales of woe to up to 20 people, 80 percent of people who feel their complaints are handled fairly will stay loyal
New llenges for customer care have come when peoplecan obtain goods and services through telephone call centers and the Intemet. For example , many companies now have to invest(投資)a lot of money in information technology and staff training in order to cope with the “phone rage”—caused by delays in answering calls ,being cut off in mid-conversation or left waiting for long periods.
“Many people do not like talking to machines ,”says Dr . Storey Senior Lecturer in Marketng at City University Business School. “Banks, for example, encourage staff at call centers to use customer data to establish instant and good relationship with them .The aim is to make the customet feel they know you and that you can trest— the sort of comfortable feelings people have during face-to-face chats with their local branch manager.”
Recommended ways of creating customer delight include: under-promising and over-delivering (saying that a repair will be camed out within five hours ,but getting it done within two );replacing a faulty product immediately : throwing in a gift voucher(購物禮卷)as an unexpected “thank you” to regntlar customers ;and always returning calls ,even when they are complaints.
Aiming for customer delight is all very well , but if services do not reach the high level promised , disappointment or worse will be the result . This can be eased by offering an aplogy and an explanation of why the service did not meet usual standards with empathy (for example,“I know how you must feel”) , and possible solutions (replacement , compensation or whatever faimess suggests best meets the case).
Airlines face some of the tourhest challenges over customer care . Fierce competition has convinced them that delighting passengers is an important marketing tool, while there is great potential for customer anger over delays caused by weather ,unclaimed luggage and technieal problems .
For British Airways staff , a winning telephone style is considercd vital in handling the large volume of calls about bookings and flight times . They are trained to answer quickly ,with their name , job title and a “we are here to help” attitude. The company has investod heavily in information technology to make sure that infomation is available instantly on scren.
British Airways also says its customer care policies are applied within the company and staff are
taught to regard each other as customers requiring the highest standards of service.
Customer care is obviously here to stay and it would be a foolish company that used slogans such as "we do as we please”. On the other hand , the more customers are promised, the greater the risk of disappointment.
50. We can learn from Paragraph 2 that .
A. complaining customers are hard to satisfy
B. unsatisfied customers receive better service
C. Satisfied customers catch more attention
D. well-treated customers promote business
51. The writer mentions “phone rage”(Paragraph 3) to show that .
A. customers often use phones to express their anger
B. people still prefer to buy goods online
C. customer care becomes more attention
D. customers rely on their phones to obtain services
52. What does the writer recommend to create delight?
A. Calling customers regularly B. Giving a “thank you” note.
C. Delivering a quicker service D. Promising more gifts.
53. If a manager should show his empathy (Paragraph6), what would he probably say?
A.“I know how upset you must be.” B.“I appreciate your understanding.”
C. “I’m sorry for the delay.” D.“I know it’s our fault.”
54. Customer delight is important for airlines because .
A. their telephone style remains anchanged
B. they are more likely to meet with complaints
C. the services cost them a lot of money
D. the policies can be applied to their staff
55. Which of the following is conveyed in this article?
A. Face-to-face service creatcs comfortable feelings among customers.
B. Companies that promise more will naturally attract more customers.
C. A company should promise less but do more in a competitive market.
D. Customer delight is more important for airlines than for banks.
科目：高中英語 來源： 題型：閱讀理解
（2011·浙江卷）完形填空
Although I love my life, it hasn’t been a lot of fun as I’ve been ill for 28 years.
Music has always been a great love of mine and, in my 20s, when my 21 was more manageable , I 22 ten years as a professional singer in restaurants, playing and singing folk songs. 23 that was years ago and times have changed. 24 I live with mother on a country farm.
Two years ago, I decided that I would need to have some kind of extra work to 25 my disability pension (殘疾撫恤金). 26 I needed to sleep in the afternoons, I was limited in my 27 . I decided that I would consider 28 to singing in restaurants.
My family are all musicians, so I was 29 when I went into our local music store. I explained that I wanted to sing again but using recorded karaoke music. I knew that discs were very expensive and I really didn’t have a lot of 30 to get started. And 31 you find only three to four songs out of ten on a disc that you can 32 use.
When I told the owner of the shop about my 33 ; he gave me a long thoughtful 34 . “This means a lot to you, doesn’t it?” he said. “Come with me.”
He led me 35 the crowded shop and to a bench with a large professional karaoke box on it. He placed his large hand 36 on his treasure and said, “I have 800 karaoke songs in here. You can take your 37 and I’ll record them for you. That should get you started.”
I 38 . Thanking him, I made a time with him to listen to all the songs and choose 39 that I could sing. I have come full circle with his help.
His 40 still warms my heart and makes me do just that bit extra, when I have the chance.
21. A. loneliness B. sadness C. tiredness D. sickness
22. A. set B. enjoyed C. kept D. shared
23. A. Gladly B. Eventually C. Unfortunately D. Surprisingly
24. A. Now B. Then C. Sometime D. Meanwhile
25. A. add up to B. make up for C. get rid of D. take advantage of
26. A. If B. As C. Though D. Before
27. A. movement B. condition C. choices D. positions
28. A. reaching out B. living up C. getting on D. going back
29. A. recognized B. interviewed C. found D. invited
30. A. money B. time C. energy D. knowledge
31. A. thus B. once C. seldom D. often
32. A. actually B. hardly C. nearly D. formerly
33. A. job B. family C. idea D. offer
34. A. face B. view C. look D. sight
35. A. over B. along C. towards D. through
36. A. unhappily B. lovingly C. pitifully D. gratefully
37. A. pick B. turn C. role D. step
38. A. had to cry B. ought to cry C. should have cried D. could have cried
39. A. more B. the ones C. few D. the rest
40. A. courage B. devotion C. kindness D. trust
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科目：高中英語 來源： 題型：
（2011·浙江卷）
B
48. What will the government most probably provide if it is engaged in a pump-priming program?
A.Sums of money B. Raw materials
C.Human resources. D. Media Support.
49. When Sylvia says “His speech was OK but it had no real punch”,she thinks it was not___ .
A. fluent and impressive B. logical and moving
C. informative and significant D. interesting and powerful
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科目：高中英語 來源： 題型：閱讀理解
（2011·浙江卷）A
One evening in February 2007 . a student named Paula Ceely brought her car to a stop on a remote in Wales . She got out to open a metal gate that blocked her path . That's when she heard the whistle sounded by the driver of a train.Her Renault Clio parked across a railway line. Second later,she watched the train drag her car almost a kilometre down the railway tracks.
Ceely's near miss made the news because she blamed it on her GPS device(導航儀).She had never driven the route before .It was dark and raining heavily . Ceely was relying on her GPS. But it made no mention of the crossing ."I put my complete trust in the device and it led me right into the path of a speeding train ,"she told the BBC.
W ho is to blame here ? Rick Stevenson ,who tells Ceely's story in his book When Machines Fail US, finger at the limitations of technology. We put our faith in digital devices, he says,
but our digital helpers are too often not up to the job. They are filled with small problems. And it’s not just GPS devices: Stevenson takes us on a tour of digital disasters involving everything from mobile phones to wireless key boards.
The problem with his argument in the book is that it’s not clear why he only focuses digital technology,while there may be a number of other possible causes. A map-maker might have left the crossing off a paper map. Maybe we should blame Ceely for not paying attention. perhaps the railway authorities are at fault for poor signaling system. Or maybe someone has studied the relative dangers and worked out that there really is something specific wrong with the CPS equipment. But Stevenson doesn’t say.
It’s a problem that runs through the book. In a section on cars, Stevenson gives an accout of the advanced techniques that criminals use to defeat computer-based locking systems for cars. He offers two independent sets of figures on car theft; both show a small rise in some parts of the country. He says that once once again not all new locks have proved reliable. Perhaps, but maybe it’s also due to the shortage of policemen on the streets. Or changing social circumstances. Or some combination of these factors .
The game between humans and their smart devices is complex. It is shaped by economics and psychology and the cultures we live in. Somewhere in the mix of those forces there may be way a wiser use of technology.
If there is such a way, it should involve more than just an awareness of the shortcomings of our machines. After all, we have lived with them for thousands of years. They have probably been fooling us for just as long .
41 .What did Paula Ceely think was the cause of her accident?
A. She was not familiar with the road.
B. It was dark and raining heavily then.
C. The railway works failed to give the signal.
D. Her GPS device didn’t tell her about the crossing
42.The phrase” near miss” (paragraph 2 ) can best be replaced by _______.
A. close bit B. heavy loss C.narrow escape D. big mistake
43.Which of the following would Rick Stevenson most probably agree with?
A. Modern technology is what we can’t live without.
B. Digital technology often falls short of out expectation.
C. Digital devices are more reliable than they used to be.
D. GPS error is not the only cause for Celery’s accident.
44.In the writer’s opinion, Stevenson’s argument is________.
A. one-sided B. reasonable C.puzzling D.well-based
45.What is the real concern of the writer of this article?
A.The major causes of traffic accidents and car thefts.
B.The relationship between humans and technology
C. The shortcomings of digital devices we use.
D. The human unawareness of technical problems.
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科目：高中英語 來源： 題型：
Anyway,I can't cheat him－it's against all my________. (2011.浙江卷)
A. emotions B. principles C. regulations D. opinions
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