It has been found that less than one shopper in five makes a complete shopping list before going to the store. The reason for this is that seven out of ten of today’s purchases(購買) are decided in the store, where the shoppers tend toward impulse(沖動(dòng)) buying. Buying groceries on impulse had risen for the past forty years, and this rise has coincided(巧合) with the growth of self-service shopping. However, in grocery stores where clerks wait on customers there is much less impulse buying. It is hard for people to buy on impulse if they have to address a clerk.
Psychologists have joined forces with merchandising(商品) experts. It is their job to persuade people to buy products which they may not need or even want until they see them attractively presented. It was discovered by the psychologists that shoppers want help in their purchases. Having so many choices confuses them, and they prefer the package that attracts them. Therefore, it is now more usual for food packers to pay attention to their package design. Attraction depends heavily on the position of the product on the shelf, however. Thus, persuading the shopper to buy is easier if the product is located at eye-level.
【小題1】According to the information in the first paragraph, ______ make a complete list.
| A．only five shoppers | B．less than twenty percent of the shoppers |
| C．only ten percent of the shoppers | D．not even five percent of the shoppers |
| A．people have difficulty making up their mind before going shopping |
| B．people don’t know what is available in the store |
| C．people tend to decide on buying products when they see them |
| D．people are easily deceived(欺騙) by the attractive products |
| A．the clerks ignore the customers |
| B．the clerks are too eager to serve the customers |
| C．the stores have to send the shopper’s purchases to his house |
| D．customers hesitate to ask for help if they haven’t decided what to buy |
| A．the top shelf | B．the bottom shelf |
| C．the shelf which people can see easily | D．the shelf where there is less confusion |
| A．Psychologists and Merchandising Experts. | B．Impulse Buying. |
| C．The more Products the More Confusion. | D．Self-service Shopping. |
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科目：高中英語 來源：2012年全國(guó)普通高等學(xué)校招生統(tǒng)一考試英語（全國(guó)I卷帶解析） 題型：閱讀理解
Honey(蜂蜜)from the African forest is not only a kind of natural sugar, it is also delicious. Most people, and many animals, like eating it. However, the only way for them to get that honey is to find a wild bees' nest(巢)and take the honey from it. Often, these nests are high up in trees, and it is difficult to find them. In parts of Africa, though, people and animals looking for honey have a strange and unexpected helper一a little bird called a honey guide.
The honey guide does not actually like honey, but it does like the wax (蜂蠟) in the beehives (蜂房). The little bird cannot reach this wax, which is deep inside the bees’ nest. So, when it finds a suitable nest, it looks for someone to help it. The honey guide gives a loud cry that attracts the attention of both passing animals and people. Once it has their attention, it flies through the forest, waiting from time to time for the curious animal or people as it leads them to the nest. When they
finally arrive at the nest, the follower reaches in to get at the delicious honey as the bird patiently waits and watches. Some of the honey, and the wax, always falls to the ground, and this is when the honey guide takes its share.
Scientists do not know why the honey guide likes eating the wax, but it is very determined in its efforts to get it. The birds seem to be able to smell wax from a long distance away. They will quickly arrive whenever a beekeeper is taking honey from his beehives, and will even enter churches when beeswax candles are being lit.
【小題1】Why is it difficult to find a wild bees' nest?
| A．It's small in size. |
| B．It's hidden in trees. |
| C．It's covered with wax. |
| D．It's hard to recognize. |
| A．A bee. | B．A bird. |
| C．A honey seeker. | D．A beekeeper. |
| A．it gets its food |
| B．it goes to church |
| C．it sings in the forest |
| D．it reaches into bees' nests |
| A．Wild Bees |
| B．Beekeeping in Africa |
| C．Wax and Honey |
| D．Honey-Lover's Helper |
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Honey from the African forest is not only a kind of natural sugar, it is also delicious. Most people and many animals like eating it. However, the only way for them to get that honey is to find a wild bees' nest and take the honey from it. Often, these nests are high up in trees, and it is difficult to find them. In parts of Africa, though, people and animals looking for honey have a strange and unexpected helper - a little bird called a honey guide.
The honey guide does not actually like honey, but it does like the wax in the beehives (蜂房). The little bird cannot reach this wax, which is deep inside the bees' nest. So, when it finds a suitable nest, it looks for someone to help it. The honey guide gives a loud cry that attracts the attention of both passing animals and people. Once it has their attention, it flies through the forest, waiting from time to time for the curious animal or person as it leads them to the nest. When they finally arrive at the nest, the follower reaches in to get at the delicious honey as the bird patiently waits and watches. Some of the honey and the wax always falls to the ground, and this is when the honey guide takes its share.
Scientists do not know why the honey guide likes eating the wax, but it is very determined(堅(jiān)定的) in its efforts to get it. The birds seem to be able to smell wax from a long distance away. They will quickly arrive whenever a beekeeper is taking honey from his beehives, and will even enter churches when beeswax candles are being lit.
【小題1】Why is it difficult to find a wild bees' nest?
| A．It's small in size. | B．It's hidden in trees. |
| C．It's covered with wax. | D．It's hard to recognize. |
| A．A bee. | B．A bird. | C．A honey seeker. | D．A beekeeper. |
| A．it gets its food | B．it goes to church |
| C．it sings in the forest | D．it reaches into bees' nests |
| A．Wild Bees | B．Wax and Honey |
| C．Beekeeping in Africa | D．Honey-Lover's Helper |
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The American book Who Moved My Cheese has bee a bestseller all over the world. It teaches people how to face changes in their lives. Now its author Spence Johnson has written a book just for teens. The book tells us that when facing change in our lives, like a new school or new friends, don't be afraid. Instead, use this change to make a better life. The book gives an example of a change at school. A school is changing from having two terms to three terms because there are too many students.
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【小題1】The book Who Moved My Cheese is __________.
| A．read across the world | B．written all over the world |
| C．sold only in America | D．loved only by teens |
| A．Never change in our life. | B．Change when you like to do. |
| C．Change with the changes. | D．Pay attention to the changes, |
| A．Mice and little people | B．Students | C．Cheese | D．Readers |
| A．Mice | B．Little people | C．Chris | D．Spence Johnson |
| A．The author is Britain. |
| B．There are three terms in every school. |
| C．Most teens don't understand Chris' story. |
| D．The book tells teens how to face changes in their lives. |
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Honey(蜂蜜)from the African forest is not only a kind of natural sugar, it is also delicious. Most people, and many animals, like eating it. However, the only way for them to get that honey is to find a wild bees' nest(巢)and take the honey from it. Often, these nests are high up in trees, and it is difficult to find them. In parts of Africa, though, people and animals looking for honey have a strange and unexpected helper一a little bird called a honey guide.
The honey guide does not actually like honey, but it does like the wax (蜂蠟) in the beehives (蜂房). The little bird cannot reach this wax, which is deep inside the bees’ nest. So, when it finds a suitable nest, it looks for someone to help it. The honey guide gives a loud cry that attracts the attention of both passing animals and people. Once it has their attention, it flies through the forest, waiting from time to time for the curious animal or person as it leads them to the nest. When they finally arrive at the nest, the follower reaches in to get at the delicious honey as the bird patiently waits and watches. Some of the honey, and the wax, always falls to the ground, and this is when the honey guide takes its share.
Scientists do not know why the honey guide likes eating the wax, but it is very determined in its efforts to get it. The birds seem to be able to smell wax from a long distance away. They will quickly arrive whenever a beekeeper is taking honey from his beehives, and will even enter churches when beeswax candles are being lit.
1.Why is it difficult to find a wild bees' nest?
A．It's small in size. B．It's hard to recognize.
C．It's covered with wax. D．It's hidden in trees.
2.What do the words "the follower" in Paragraph 2 refer to?
A．A bee. B．A bird. C．A beekeeper. D．A honey seeker.
3.The honey guide is special in the way____________。
A．it gets its food B．it goes to church
C．it sings in the forest D．it reaches into bees' nests
4.What can be the best title for the text?
A．Wild Bees B．Wax and Honey
C．Honey-Lover's Helper D．Beekeeping in Africa
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Honey(蜂蜜)from the African forest is not only a kind of natural sugar, it is also delicious. Most people, and many animals, like eating it. However, the only way for them to get that honey is to find a wild bees' nest(巢)and take the honey from it. Often, these nests are high up in trees, and it is difficult to find them. In parts of Africa, though, people and animals looking for honey have a strange and unexpected helper一a little bird called a honey guide.
The honey guide does not actually like honey, but it does like the wax (蜂蠟) in the beehives (蜂房). The little bird cannot reach this wax, which is deep inside the bees’ nest. So, when it finds a suitable nest, it looks for someone to help it. The honey guide gives a loud cry that attracts the attention of both passing animals and people. Once it has their attention, it flies through the forest, waiting from time to time for the curious animal or person as it leads them to the nest. When they finally arrive at the nest, the follower reaches in to get at the delicious honey as the bird patiently waits and watches. Some of the honey, and the wax, always falls to the ground, and this is when the honey guide takes its share.
Scientists do not know why the honey guide likes eating the wax, but it is very determined in its efforts to get it. The birds seem to be able to smell wax from a long distance away. They will quickly arrive whenever a beekeeper is taking honey from his beehives, and will even enter churches when beeswax candles are being lit.
1.Why is it difficult to find a wild bees' nest?
A．It's small in size. B．It's hidden in trees.
C．It's covered with wax. D．It's hard to recognize.
2.What do the words "the follower" in Paragraph 2 refer to?
A．A bee. B．A bird.
C．A honey seeker. D．A beekeeper.
3.The honey guide is special in the way____________。
A．it gets its food B．it goes to church
C．it sings in the forest D．it reaches into bees' nests
4.What can be the best title for the text?
A．Wild Bees B．Wax and Honey
C．Beekeeping in Africa D．Honey-Lover's Helper
查看答案和解析>>
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