Question

Shopping is not as simple as you may think! Much has to be done for the producers before putting the products on the shelf.
Color, for example, changes a lot according to what the producers are trying to sell. Health foods are packed in greens, yellows or browns because we think of these as healthy colors.
When some kind of medicine was brought out recently, researchers found that the color of the package(包裝) caused the shoppers to lose interest because they made the product look ineffective(無效的). At last, it came on the market in dark blue and white—blue because we think of it as safe, and white as calm.
The size of a package can also attract(吸引) a shopper, although quite often a bottle doesn’t hold as much as it appears to.
It is said that the better-known companies spend about 40 percent of the cost of the product itself on packaging!
The most successful producers know that it’s not enough to have a good product. The head of Pears Soap, who for 25 years has used pretty little girls to sell their goods, came to the conclusion: “Any fool can make soap, but it takes a talent to sell it.”
小題1: Health foods are usually packed in colors Except ________.

A．green

B．black

C．yellow

D．brown

小題2:Why did the shoppers lose interest in the medicine?

A．Because of the size of the product.	B．Because of the color of the product.
C．Because of the color of the package.	D．Because of the cost of the product.

小題3:If a new product costs $ 60, how much money may be spent on packaging?

A．$ 24

B．$ 36

C．$ 40

D．$ 60

小題4:Which of the following is the key to the success in product sales?

A．The way to sell goods.	B．A good product.
C．The one who makes a product.	D．A nice color.

小題5:The passage is mainly about ___________on shopping.

A．advantages of products	B．the importance of packaging
C．choices of products	D．the cost of packaging

Answer 1

小題1:B
小題1:C
小題1:A
小題1:A
小題1:B

小題1:根據第二段第二行Health foods are packed in greens, yellows or browns可知，黑色不是用來包裝健康食品的顏色。故選B。
小題1:根據第三段第二行the color of the package(包裝) caused the shoppers to lose interest可知，藥品的包裝顏色使顧客失去興趣。故選C。
小題1:根據倒數第二段可知，包裝要花費產品費用的40%。故$60*40%可得$24。故選A。
小題1:根據最后一段最后一行 it takes a talent to sell it可知，光產品質量好還不夠，還需要銷售技巧。故選A。
小題1:文章首先講了包裝的顏色，后來又講了包裝的尺寸、費用等。故“包裝的重要性”符合題意。故選B。