Question

   

Apple’s logo is one of the most familiar icons(圖標) around the world. But what’s the story about the Apple logo? The image of the apple is obvious, because that’s the name of the company. What about the bite? The famous story is that the logo shows respect and honour for Alan Turing. He was the father of computer science. He researched artificial intelligence(人工智能) and unlocked German wartime codes(密碼). However，after the war, he was put into prison，because of his beliefs. He could not stand the looking down and chose to bite a poisoned apple to end his life in the prison.

However, Rob Janoff, who designed the famous Apple logo, said, “It’s not the truth, but only a legend(傳說, 傳奇). The real reason why I designed it with a bite is very simple. I wanted people to get that it was an apple not a cherry (櫻桃). When I go to markets to buy apples, I always mistake apples for cherries. It really has nothing to do with the scientist.”

Are you kidding? An apple is much bigger than a cherry. It’s very easy to tell. But if you use an apple to design a logo, some people may mistake it for a cherry.

1.Both the apple and the cherry are almost the same actually in ________.

A．shape            B．size              C．colour            D．weight

2.According to the passage, Alan Turing________.

A．died in the prison                       B．used an apple to design a logo

C．was put into prison during the war          D．was the father of a computer company

3.What’s the purpose of writing the passage about the apple logo?

A．To introduce its designer.                 B．To tell us a legend about it.

C．To try to find the truth of it.                D．To explain its market research.

 

Answer 1

【答案】

1.A

2.A

3.A

【解析】

試題分析：這篇短文主要介紹了蘋果這個徽標的由來，他是羅波雅娜夫為了紀念阿蘭圖靈而設計的一個公司的名稱。

1.根據第二段I wanted people to get that it was an apple not a cherry (櫻桃). When I go to markets to buy apples, I always mistake apples for cherries.描述，可知櫻桃與蘋果在外形上很相似，故選A。

2.根據第一段The famous story is that the logo shows respect and honour for Alan Turing.……He could not stand the looking down and chose to bite a poisoned apple to end his life in the prison.描述，可知他死于監獄。故選A。

3.這篇短文主要介紹了蘋果這個徽標的由來，他是Rob Janoff 為了紀念Alan Turing 而設計的一個公司的名稱。故選A，介紹它的設計者。

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