The right name is important in the business world. All you have to do is think of the names for some of the products you buy every day and you’ll agree that the name and the product are connected in everyone’s mind.
In many countries, successful trade or brand(商標) names are protected by law so that other companies cannot make the same product by copying. Businesses register(注冊) a company or a product name with the government. In fact, more than 1,000 product and company names are registered every hour. Many companies spend a lot of money to find the right name for their products. A good example of this is in the car industry. Some successful names for cars have powerful associations(聯(lián)系). The Ford Mustang and the Jaguar are only two examples of choosing the names of animals that are fast and strong.
When a U. S company decides to sell its product in another country, it has to make sure that the product name translates(翻譯) properly. When Coca-Cola introduced its soft drink to China, it looked for the right name. It wanted a name that would do two things. One was to present its image in Chinese and the second was to be close to its first brand name—Coke. It took some efforts before finding the right word — which sounds similar and translates as “happiness in the mouth”. Asian company names are not new to the United States. The brand names of Samsung and Sony have been successful. Finding the right brand name is a big business. Asian companies that sell to foreign markets pay to find a name that will connect with its customers. There are even naming companies that offer help in inventing product names. These companies can charge up to $100,000 a word for their good names. But it’s worth it. Successful companies know how important the right brand names are for their development.
【小題1】Why are trade names protected by law in many countries?
| A．To make companies pay for naming service. |
| B．To help people choose the best products. |
| C．To present good images of the products. |
| D．To prevent good images from being copied. |
| A．The Importance of Right Brand Names | B．The Development of Names |
| C．The Rules of Naming | D．The Methods of Choosing Names |
【小題1】D
【小題2】B
【小題3】A
解析試題分析：這篇文章講述的是一個恰當?shù)纳虡嗣谏虡I(yè)上有著非常重要的作用，與一個公司的成功有著很大的關聯(lián)。
【小題1】細節(jié)題。根據(jù)文章In many countries, successful trade or brand(商標) names are protected by law so that other companies cannot make the same product by copying.可知，在許多國家，商標名由法律保護，是為了防止其他公司抄襲。故選D
【小題2】細節(jié)題。根據(jù)文章Successful companies know how important the right brand names are for their development.可知，好的商標名能夠幫助公司更好的銷售產(chǎn)品。故選B
【小題3】主旨題。這篇文章講述的是適當?shù)纳虡嗣麑σ粋�公司的重要性。故選A
考點：社會現(xiàn)象類議論文
點評：議論文的作答，重在理解作者的感情色彩，作者所持有的觀點。首先對文章的大致意思進行了解。對于細節(jié)題，學生在理解全文的基礎上要對題目中關鍵字在文章中迅速定位，找到相對應的出處，答題比較問題中的陳述與原意的區(qū)別細心作答。
科目：初中英語 來源：2011-2012學年上海市奉賢區(qū)初三中考模擬英語試卷 題型：單詞拼寫
Read the passage and fill in the blanks with proper words（在短文的空格內(nèi)填入適當?shù)脑~，使其內(nèi)容通順，每空格限填一詞，首字母已給)
Anger (生氣) is a kind of feeling. Many things can make you angry. When your teacher gives you too much homework, when your team loses an important game, when your friend b __1__ your favorite thing and then breaks it, you may get really angry.
Usually, your body will tell you when you are angry. For example, you breathe much f__2__, your face turns red and you may want to break something or hit someone, but sometimes, you hide your anger. For example, you may hide it in your h__3___ . The problem is that if you do this, you may get a headache or your stomach may hurt.
In fact, it's not good to hide your anger, and it's normal for you to get angry sometimes. But anger must be let out in the right way, without hurting o_ 4 _or yourself. Let me give you some advice.
When you get angry, you can talk about it with other people. It's helpful to talk about your anger with other people, such as p___5____, teachers, good friends etc. When you talk about anger, those b___6___feelings can start to go away. On the other hand, when you start to feel angry, you can do some other things: count from 1 to 100; go for a bike ride; think about good things, etc.
Don't let your anger c 7 you. Remember that how you act when you are anger can make everything better or worse.
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科目：初中英語 來源：2011年四川省宜賓市中考英語試卷 題型：閱讀理解
We talk every day. When we have good news, we like to share it with our good friends and when something terrible happens, we make it known to others soon. But can you imagine that a tree can talk and share hews too? Of course, no tree moves lips and says words just as people do. Strange as it may sound, though, some trees do manage to communicate with each other.
Willow(柳樹) trees are the best-known of these trees. When insects(昆蟲) begin nibbling(叮咬) a willow tree, the tree sends out a special smell at once. This smell tells the other willows that harmful insects are coming near. All of them quickly make a chemical(化學物質(zhì)) in their leaves. This chemical is bad to the insects. The insects do not like it and they fly away soon. In this way, the willow trees protect themselves from the insects.
The next time when you take a walk in the woods, maybe the trees are “talking” to each other quietly. And when someone says that trees cannot “talk”, please tell them that even trees give messages to each other, too.
1.Willow trees send messages with _________.
A. words B. movements C. smells D. sounds
2.the underlined word “lips” in the first paragraph means ________.
A. 樹干 B. 嘴唇 C. 枝條 D. 手勢
3. The passage tells us that some of the trees can ________.
A. speak just as people do B. tell stories to others
C. communicate with each other D. kill insects in the woods
4.According to the passage, the right order of the following is ________.
a. The willow tree gives out a smell.
b. The willow trees make a chemical in their leaves.
c. Insects fly a way because of the chemical.
d. Insects begin nibbling a willow tree.
A. d-a-b-c B. d-b-a-c C. a-b-c-d D. d-c-b-a
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People know the danger of fires. It’s good for a family to learn how to prepare for a fire. Here are some suggestions:
Put a smoke alarm in the house. Smoke from a fire causes the alarm to go off. The alarm makes a loud sound. The sound tells everyone to leave the house at once.
Make escape (逃脫) plans. They should know all the ways out of the house. If there is a fire, everyone follows the plan to get out. Part of the plan is to check all the windows to make sure they can be opened easily.
Buy fire extinguishers (滅火器) in the house. Everyone in the family should know how to use them.
Practice for a fire. They do fire practice because they teach children about fire safety. Everyone in the family should know the following fire rules:
＊Don’t open a hot door! The fire can grow more quickly if you open the door.
＊Stay close to the floor! Smoke can be more dangerous than fire; the best air is near the floor because smoke rises.
＊What will you do if you hair or clothes start to burn? First, stop! Don’t run! The fire burns faster because of more air. Drop! Fall to the floor. They roll! Turning over and over will make the fire go out. Put a blanket (毯子) around you to keep air away from the fire that may still be on you.
There are many possible causes for firs. A wise family is ready all the time. If there is a fire, don’t forget to call 119 for help.
1.What does it mean when a smoke alarm rings at home?
A. You have to get up. B. Water is running to the floor.
C. Something is burning. D. Someone breaks your window.
2.The writer advices people to do the following to prepare for a fire except that _______.
A. they practice for a fire B. they make escape plans
C. they buy fire extinguishers D. they use electrical cookers
3.When a fire happens, _______ if you open the hot door.
A. the fire will grow more quickly B. the electricity will be cut off
C. the door will soon be on fire D. the house will fall down
4.What are the right steps you should take when your hair or clothes catch fire?
A. Stop, run, roll. B. Stop, drop, roll.
C. Run, drop, roll. D. Roll, drop, stop
5.What is the best title for this passage?
A. The Dangers of a Fire. B. The Cause of a Fire.
C. Learn to Use a Fire Extinguisher. D. Be Ready for a Fire.
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1
1.— Have you ever seen the film Mr Beans ?
—______. I plan to see it this weekend ?
A. Yes, I have B. No, I don't C. Never
2.—What do you think of the talk show ?
—______.I fell asleep when I was watching it .
A. Exciting B. Boring C. Not bad
3.—Would you like to tell me the way to the station ?
—Sorry, ______.
A .this way B. I'm a new comer ,too C. It's on the right
4.—Would you mind moving the desk ?I can't get there .
—______. I will do it right away .
A. Yes, I do B. No, not at all C. Of course
5.—Excuse me ,how can I get to Beijing West Station ?
—______.
A. It's a long way to go B. It takes an hour by taxi
C. The Bus No.12 will take you there .
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科目：初中英語 來源：2010年湖北省武漢市畢業(yè)學業(yè)考試英語真題 題型：閱讀理解
Please look at the Flight Timetable and choose the right answers.
|
Flight No. Departure Arrival From To Stop CA907 07:45 12:10 Beijing Moscow Chengdu CA981 01:58 18:35 Beijing New York Shanghai CA158 10:20 23:10 Beijing London Chengdu CA149 11:35 22:10 Beijing Sydney Hong Kong CA923 12:35 17:10 Beijing Moscow / CA167 13:15 02:40 Beijing Paris Moscow CA147 15:55 10:15 Beijing Sydney Guangzhou CA949 17:25 07:35 Beijing Paris Shanghai CA173 19:20 01:50 Beijing Moscow Urumqi CA937 21:25 08:10 Beijing London Hong Kong |
(departure=leaving)
1.You’ll go to Australia. You can only take
when you reach Beijing Airport at eleven forty.
A.CA923 B.CA149 C. CA147 D. CA167
2.f you spend fourteen hours and ten minutes going to France, you must stay in on the way.
A. Hong Kong B. Shanghai C. Moscow D. Chengdu
3.It will take you to reach England if you stop in Hong Kong.
A. nine hours and twenty B. ten hours and thirty-five
C. twelve hours and fifty D. ten hours and forty-five
4.You may in Beijing if you want to go to America.
A. take one plane B. take two planes
C. take three plane D. not take any planes
5.How many planes may you take in Beijing if you want to go to Australia?
A. One B. Two C. Three D. Four.
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