Question

Open today’s newspaper. What do you see? Ads! Look through a magazine. More Ads! Turn on TV, still more ads! Everywhere you look, someone has something to tell.

Here are some ways ads get us to buy.

Some ads use famous people. Stars are paid to sell a product. Think about it. Do they really know about medicine? Do they know about soft drink? These people may be famous. But they may not know about what they are selling.

Some ads make you think you’re getting the word of an expert. They say, “Doctor said.” A man in a white coat comes on TV. He looks nice. “I use bright and white,” He says. This man looks like a doctor. But he is an actor. He has been paid to sell this product.

Does soap have anything to do with a pretty child? Not much. But ads may show their product with something nice such as the sun, the flowers and so on. Such an ad is about feelings rather than facts.

Ads are full of strong words, and words like “new” and “improved” have power. They can help a produce sell. The soap may be called “Spring Rain”. A car may be called “Tiger”. Strong words work on our feelings.

Some ads make promise. But can they keep them? No.

Some ads use our fear of being too late. “Buy now!” They say, “Selling ends soon.” Check to see if this is true. Don’t hurry. Take time to think.

All ads hope we will buy something, do something, or think in a certain way. Know what ads are doing. Ask questions to yourself. Don’t let their words and pictures fool you.

1.Some stars appear in the ads because_________.

A．they know every product well

B．they are famous

C．they are all experts

D．they all like white coats

2.According to the passage, we know that “Spring Rain” is the name of ______.

A．a kind of soap                          B．a kind of car

C．a kind of medicine                       D．a kind flower

3.The writer thinks the words and the pictures in the ads________.

A．tell us a story                          B．always make us strong

C．sometimes fool us                       D．keep promises

 

Answer 1

【答案】

1.B

2.A

3.C

【解析】

試題分析：這篇短文主要介紹了現在的廣告，作者詳細的分析了現在廣告中存在的一些問題，告訴我們要正確看待廣告，不能被里面的大話和圖片給愚弄了。

1.根據Some ads use famous people. Stars are paid to sell a product.及本段描述，可知選B。

2.根據The soap may be called “Spring Rain”可知這是肥皂名稱，故選A。

3.根據Don’t let their words and pictures fool you.描述，可知作者認為廣告中的一些話和圖片有時愚弄了我們。故選C。

考點：關于廣告的說明文閱讀

點評：本文淺顯易懂，各個小題都能在文中找到適當依據。只要認真閱讀短文，注意前后聯系，就能順利完成閱讀。文章所設試題主要考察細節查找，做題關鍵是找出原文的根據，認真核查小題和原文的異同。