Question

   Your local grocery store is a psychological minefield E) , where even the bananas are ripe with mystery.

   1. Southpaws (左撇子) have an invisible (看不見的) advantage 

   You've probably seen that stores keep go-to items — produce,meats,dairy — on the outer edge. But did you notice that most of them are set up to make you run counterclockwise(逆時針) ？Ninety percent of us are right-handed,so we buy more when it's counterclockwise. You'11 also often find the dairy section in the back left comer: Because dairy is likely on your list,stores make sure you take the longest route to get there. In fairness,it's also a more convenient place to put a fridge.

   2. Everything is in its place 

   It's safe to say that nothing you see on a shelf is there by chance. The cookies on sale at the end of a passage are likely the result of smart product placement. More expensive items are usually placed at an adult's eye level,while colorflil treats and other products for kids are positioned lower — to catch the attention of children.

   3. Time goes by so slowly 

   Stores rarely have windows or clocks. With no reference to the outside world,customers can easily lose track of how long they,ve been there so that they can buy more. Grocery stores may use another trick to control your sense of time: small floor tiles (瓷磚) .

   4. Goods are an art form 

   Grocers know exactly what shade of banana you,re most likely to buy. To ensure the bananas on display are the closest to this shade,stores use a ripeness scale that ranges from one (all green) to seven (yellow with brown spots) . Some stores even use special lighting to make bananas look more appealing. As for the water sprayed on the other produce? It makes veggies look fresh,but keeping them wet actually makes them rot faster. It also makes produce heavier — and therefore pricier.

6. Why do stores usually put dairy in the back left comer?

   A. Because it is a quiet place.

   B. To make people buy more.

   C. To attract people's attention.

   D. Because most people are right-handed.

7. You are more likely to find toys.

   A. in comers

   B. on lower shelves

   C. at an adult's eye level

   D. at the end of a passage

8. Why are there usually no windows or clocks in stores?

   A. They are useless.

   B. There is no space for them.

   C. To make customers stay longer.

   D. To allow customers to enjoy themselves.

9. Stores use special lighting to make bananas .

   A. heavier   B. look fresh

   C. rot slower   D. more attractive

10. Which can be the best title for the text?

   A. Secrets of stores

   B. Advantages of stores

   C. How to shop in stores

   D. How to operate a store

Answer 1

6. B 7. B 8. C 9. D 10. A

(社會)

本文是說明文。文章介紹了商店不為人知的營銷策略。

6. B. 細(xì)節(jié)理解題。由第二段中的 Because dairy is likely on your list,stores make sure you take the longest route to get there苛知，商場之所以把 乳制品放到后面的左拐角處主要是 因為人們常買乳制品，把乳制品放到 遠(yuǎn)的地方可以使顧客走很長的路并 可能在沿途買其它的東西。

7. B. 推理判斷題。由第三段末的 colorful treats and other products for kids are positioned lower — to catch the attention of children 可推斷，玩具最可能放到較低的地方以吸$孩子 們的目光。

8. C. 細(xì)節(jié)理解題。由倒數(shù)第二段中

With no reference ... they can buy more可知，商店之所以通常沒有窗 戶或鐘表主要是為了讓顧客忘記時 間，從而逛得更久。

9. D. 細(xì)節(jié)理解題。由最后一段中的 Some stores even use special lighting to make bananas look more appealing可知。

10. A. 標(biāo)題歸納題。由文章開頭的 Your local grocery store is a psychological minefield 及下文可知，本文主要講商店的秘密營銷策略，即如何運用心理學(xué)知識擺放商 品從而促使消費者購買更多商品。