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A new retail phenomenon from Japan which allows customers to walk away with free products is to launch in Britain.

From tomorrow, visitors to Sample Trend’s central London store can try anything on its shelves, and all of the products can be taken home without charge. For a nominal annual membership fee of £60, users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year. The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.

Known as ‘try-vertising’, the concept allows manufacturers to test products and receive consumer feedback before launching onto the open market. It is already very popular in Japan and now looks set to transform the fortunes of the embattled（嚴陣以待的） UK retail industry. According to new figures, stores are facing a Christmas crisis with the weakest High Street trading for six months.

Michael Ghosh, the brainchild（創意者）behind Sample Trend, said: “The concept behind Sample Trend is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size products of their choosing without handing over a penny.”

The concept of in-store try-vertising is simple but effective. Businesses across all sectors, from cosmetic manufacturers to beverage（飲料） makers, place new products on the shelves at Sample Trend and wait for consumers to try them out.

Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any last-minute improvement before the product is brought officially to market. The Sample Trend store stocks everything from cosmetics, food and drink, and household goods.

Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also build brand loyalty from the outset---a particularly appealing prospect for new businesses.

1.What can we know about the Sample Trend?

A. It has turned out to be a success in London.

B. The goods in the shop are free for everyone

C. The customers can only go to it once a month.

D. It sells everything people need.

2.The word “catch” (in para2) can be replaced by _________

A. advantage B. disadvantage C. problem D. requirement

3.The customers need to fill a questionnaire to________

A. give suggestions for the products

B. recommend the products

C. give feedback about the products

D. express their thanks

【答案】

1.C

2.D

3.C

【解析】

試題分析：文章大意：日本的新式零售模式將進軍英國，按照這一模式，顧客可以免費拿走商品。

1.C細節理解題。根據第二段users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year.所以選擇C。根據第一段是說這種零售方式將進軍英國，所以并不能說已經成功，所以A不正確。B和D中的陳述太絕對化，與文章中的句子不對應。

2.D 詞義猜測題。根據文章第二段的句子The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.得知“顧客唯一需要做的就是對試用的每樣商品填寫一份簡單的調查問卷�！彼裕琧atch是指requirement需求；要求 �？梢源_定答案用D。

3.C 細節理解題。根據倒數第二段的句子Customers complete a short 10-point questionnaire about the product, and the feedback they provide is used to make any last-minute improvement before the product is brought officially to market. 可知，填寫調查問卷的目的是想得到顧客對商品的意見反饋，即答案選C。

考點：考查調查報道類短文閱讀

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From tomorrow, visitors to Sample Trend’s central London store can try anything on its shelves, and all of the products can be taken home without charge. For a nominal annual membership fee of £60, users are free to enter the shop once a month and help themselves to no less than £250 worth of goods every year. The only ‘catch’ is that shoppers are asked to complete a simple questionnaire about each product they try.
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閱讀理解。

     A new retail (零售) phenomenon-SampleTrend from Japan which allows customers to walk away
with free products is to launch in Britain. From tomorrow, visitors to SampleTrend's central London
store can try anything on its shelves, and all of the products can be taken home without charge. For a
nominal (象征性的) annual membership fee of ￡60, users are free to enter the shop once a month
and help themselves to no less than ￡250 worth of goods every year. The only requirement is that
shoppers are asked to complete a simple questionnaire about each product they try.
     Known as "try-vertising" (體驗式廣告), the concept allows manufacturers to test products and
receive consumer feedback (反饋.) before launching onto the open market. It is already popular in
Japan and now aims to promote the broken UK retail industry.
     According to new figures, stores are facing a Christmas crisis with the weakest trading for six
months. Michael Ghosh, the founder behind SampleTrend, said. "The concept behind SampleTrend
is unique in the UK. It allows shoppers the opportunity to walk away with a number of real, full-size
products of their choosing without handing over a penny."
     The concept of try-vertising is simple but effective. Businesses across all sectors, from cosmetic (化
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consumers to try them out. Customers complete a short 10-point questionnaire about the product, and
the feedback they provide is used to make any last-minute adjustment before the product is brought
officially to market. The SampleTrend store houses everything including cosmetics, food and drink, and
household goods.
     Ghosh, the former advertising and sales director for Disney Europe, said such feedback may also
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B. newly produced
C. high quality
D. strangely designed

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A. Positive.
B. Negative.
C. Doubtful.
D. Uninterested.

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